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Top Tips for Women in Business from Top Women

Method(s) Used


Name of person who posted the project:

The Campaign Company


Location of project:

United Kingdom


Date when the project started:

2008


Date when the project ended/project ongoing:

2008


Background to project:

TCC were commissioned by Business Link in London (BLiL) to engage women attending one of their Women in Business events in June 2008 and elicit their views, via video, about the current economic climate and how women in business would fare, during a time of economic uncertainty, compared with their male counterparts.


Purpose of project:

BLiL wanted to better understand the concerns of their clients and also garner the unique insights and top tips that women in business had to offer other women.


Project activities:

The women attending represented a mixture of successful entrepreneurs and aspiring entrepreneurs � some who had been running their own companies for years and others who were attending their first ever BLiL event in order to pick up tips on how to move their business from the embryonic stage to going live. TCC spoke to a broad selection of these women and produced 2 short films for BLiL and their partners to use to assist current and future clients.


Project results:


Contact details:

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